The Schwartz company was founded in 1841 to sell coffee in

Nova Scotia, Canada Nova Scotia ( ; ; ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland". Most of the population are native Eng ...

. In 1984

McCormick & Company McCormick & Company, Incorporated is an American food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products to retail outlets, food manufacturers, and foodservice businesses. Thei ...

took over the

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

, thereby becoming the world's largest producer of herbs, spices, and seasonings. Started in

Halifax, Canada Halifax is the capital and largest municipality of the Canadian province of Nova Scotia, and the largest municipality in Atlantic Canada. As of the 2021 Census, the municipal population was 439,819, with 348,634 people in its urban area. The ...

, by William Henry Schwartz, the son of a German baker of the same name from Amsterdam, the company grew as a family operation. Son W. E. Schwartz added pure spices with the purchase of a spice mill in 1880. By the 1930s the company was selling in more than fifty countries. Its slogan was ''"Say Schwartz and be Sure"'' and by the 1950s their current "S"

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from othe ...

was in use. Subsequent changes in ownership have resulted in the business now being represented solely by the brand.

References

External links

Official Schwartz Website
* https://web.archive.org/web/20120225072814/http://www.lib.uwo.ca/programs/companyinformationcanada/ccc-whschwartz.htm
''Tales of the Indies''. W. E. Schwartz. Herald Printing House: Halifax. 1899.
{{commercial herbs and spices Food manufacturers of the United States 1984 mergers and acquisitions McCormick & Company brands